OBJECTIVE

SEEKING A POSITION IN MOTION PICTURE MARKETING, APPLYING A MUSIC MARKETING AND NEW MEDIA BACKGROUND, UTILIZING SEASONED SKILLS AND EXPERIENCE; FOCUS ON CURRENT AND FUTURE CONSUMER TRENDS.

SUMMARY

Extensive experience in marketing and advertising

  • Creative Director for advertising campaigns featuring both renowned and indie recording artists
  • Manager of content department for international, digital music distribution company
  • Artist Relations Manager, securing prominent, international clients for endorsements
  • Respected published author, editor, educator and performer

EXPERIENCE

CREATIVE DIRECTOR - CONTENT
NovaTunes, Inc.
Venice, California
2007 – 2008

Creative director and manager of all on-line, digital artist materials

  • Coordinator of all artist materials, artwork design and visual media
  • Writer and Editor of company’s overall text including artist bios, artist product descriptions and company press releases
  • Producer/Director for all artist videos including concept, design, interviews and editing
  • Managed relationships with photographers, cinematographers and outside vendors
  • Managed artist release schedules
  • Secured new artists for company roster

ARTIST RELATIONS DIRECTOR
DIRECTOR OF MUSIC EDUCATION/ARTIST EVENTS
Paiste America, Inc.
Brea, California
1988 - 2006

Managed all aspects of artist endorsements, including organizing all artist’s touring and recording needs; Managed and maintained database for over 500 artists worldwide

  • Organized and implemented artist endorsement decisions
  • Coordinated artist product needs worldwide
  • Scouted new talents and signed endorsement contracts; Negotiated and confirmed exclusive contracts with international musicians
  • Coordinator of artist seminars and appearances, preparing tour details, itineraries and traveling with artists throughout the United States, Europe, South America and Australia
  • Product educator, conducting seminars in the United States, Canada, Europe, South America, Australia and New Zealand
  • Product Coordinator and Manager of artist appearances for national and international music trade shows
  • United States Paiste product authority, aiding in the concept, design and development of new products, resulting in increased overall sales worldwide; Main liaison between key influential endorsing artists and the sound development team at company’s international headquarters
  • Internationally respected authority and leader in the field of artist endorsements
  • Personal product consultant/advisor for top world-class artists including: Stewart Copeland (The Police); Sheila E. (Prince); Larry Mullen Jr. (U2)
  • Author, assistant editor and co-creative director for Paiste Newspaper, all ad campaigns, international catalogs and various publications
  • Art Director and coordinator for all Paiste photo shoots including managing outside vendors, location scouting and budgeting

PUBLISHED AUTHOR/COPYWRITER
Los Angeles, California
2006-Present

  • Feature/Cover story articles for music industry trades including Modern Drummer, Drumhead, Edge, Paiste, Percussive Notes, Batteur (France), Rhythm (UK) and Drummer (UK)
  • Motion picture copywriter for producer Steven Charles Jaffe - copy for The Arterie advertising agency

MUSIC CONSULTANT
Paramount Pictures Corporation
Los Angeles, California
2008-Present

  • Music consultant for Paramount Pictures advertising department; films worked on include Revolutionary Road; She’s Out Of My League

MARKETING CONSULTANT
Paiste America, Inc.
Brea, California
2006 – Present

  • Consultant for marketing campaigns, artist relations issues and product education
  • Author of feature articles for Paiste international trade magazine

MEDIA ESCORT
D2 Media Services
Los Angeles, California
2006 - Present

  • Publisher media escort for touring authors, including L.A. media appointments and appearances; advance briefing on all TV and radio appearances and retail outlets. Authors worked with include Chris Cleave, Robert Shrum, Taylor Branch, Rabbi Shmuley Boteach, Mary Gaitskill

PRODUCT SPECIALIST/SALES ADVISOR
Drum Workshop, Inc.
Oxnard, California
2009

  • Product consultant and sales assistant for the Gon-Bops percussion instrument lines. Focus is on sales and education, to ultimately increase overall visibility and sales of the product.

INTERNAL SALES REPRESENTATIVE/ CUSTOMER SERVICE
Paiste America, Inc.
Brea, California
1987-1988

  • Telemarketing sales and customer service representative; Product specialist, effectively handling all inquiries on over 1000 different models of instruments; Increased sales figures for all company’s major retail clients

DRUMMER; PERCUSSIONIST; VOCALIST
1974 - Present

  • Touring and recording musician. Credits include the Eagles, Jackson Browne, The Tubes, Michael McDonald, Dave Mason, Billy Idol, Christopher Cross, Venice, Jeff Bridges.

EDUCATION

S.U.N.Y. CRANE SCHOOL OF MUSIC
Potsdam, New York
Bachelor of Music, 1985

SYRACUSE UNIVERSITY
Syracuse, New York
Music Business Studies, 1977-1979

ONONDAGA COMMUNITY COLLEGE
Syracuse, New York
Associates Degree Studies, 1975-1977

ACHIEVEMENTS

Certificate: "The Performer's Certificate in Percussion"
Recognition - Superior Performance Artist; Music Faculty, State University of New York, Crane School of Music, Potsdam, New York, 1985

REFERENCES AVAILABLE UPON REQUEST